An alias serves as an alternative unique user identifier. Use aliases to identify users along different
dimensions than your core user ID:
* Set a consistent identifier for analytics that will follow a given user both before and after they have
logged in to a mobile app or website.
* Add the identifiers used by a third party vendor to your Braze users in order to more easily reconcile
your data externally.
Note: Each alias consists of two parts: a name for the identifier itself, and a label indicating the type of
alias. Users can have multiple aliases with different labels, but only one name per label.
An alias serves as an alternative unique user identifier. Use aliases to identify users along different dimensions than your core user ID: * Set a consistent identifier for analytics that will follow a given user both before and after they have logged in to a mobile app or website. * Add the identifiers used by a third party vendor to your Braze users in order to more easily reconcile your data externally.
Note: Each alias consists of two parts: a name for the identifier itself, and a label indicating the type of alias. Users can have multiple aliases with different labels, but only one name per label.